What is faq in website

Chatbots will automatically reply to queries with the appropriate FAQ, and associates can use it as a reference library. Embed FAQs elsewhere on your site for a seamless experience across channels. Browse more FAQ Shopify apps here. If customer service is a core part of your business, you might want to create a fully fleshed out support center, or help desk, using HelpDesk or Zendesk , with an FAQ incorporated as part of your customer support flow i.

You can also integrate an FAQ directly into your product pages. You can make this part of your product descriptions or post it toward the bottom of the page, near customer reviews. Santa Cruz Bicycles does this with its products, using FAQs that are specific to the product featured. If your main menu is already cluttered, you can put a link in your footer. Your online store's appearance can have a big impact sales.

Unleash your inner designer with our free, curated list of high-impact articles. Many sites treat an FAQ section as a standalone page that uses a question and answer format to communicate information. While this serves the most basic function of an FAQ page—to reduce the friction on the path to purchase—you can also build an FAQ section with dedicated pages for each answer, creating a more search-friendly section of your website. By hyperlinking each question to a separate page, you can help surface each answer through Google search.

There are also tabbed sections dedicated to domestic and international shipping, the same return policy, and how to contact the brand. With an FAQ section structured like this, some of the pages can also be found through Google as prospective customers search for this information.

The difference here is that everything is one page. Answers are thorough and often include links so users can easily take the next step. The visual representation is also different: questions are in clickable blocks, which creates an interesting aesthetic.

Colorado Crafted keeps things a lot simpler than the National Portrait Gallery. Its list of questions is on the shorter side, so as not to overwhelm users with too much information. Roody has a unique product: custom ugly sweaters. As such, Roody has room to get creative with its brand voice, which you can see all over its site. It also incorporates this on its FAQ page, and keeps questions very specifically related to its product and audience.

The humor is alive and well on its FAQ page, but it also adequately addresses concerns and product promises. Sunglass and accessory brand Shwood has a really beautiful FAQ page. Stunning, on-brand visuals and well-designed graphics for each category elevate its aesthetic. Answers include links that take users where they need to go, which creates a positive and easy user experience. It has curated the most important and common questions in a succinct page.

Press has an aesthetically pleasing brand, and its FAQ page is no different. Clean design, simple color palette, and easy-to-read but on-brand font round out the look and feel.

Answers to questions are brief but clear and complete, often including links for that seamless user experience. Taddle Creek is a literary magazine based out of Toronto, Ontario, Canada. The brand also links out to different pages for people to explore if they want further details about a topic.

But there are common questions for each industry. Here are some of the big ones for ecommerce:. After you have the basics down, dig deeper into your specific business. This is where those insights from email and customer support tickets come into play. Bootea , for example, addresses concerns for its detox products when it comes to pregnancy. Offer assistance for new and existing customers alike. Help them understand how to set up an account and access it at a later date.

Also address basic account management tasks, such as password resetting and updating payment details. You want to use FAQs to reiterate your messaging. Many cosmetics brands, for example, use their FAQ pages to talk about cruelty-free products and the queries customers have around that.

A: We allow returns of all items within 30 days of your order date. Just send us an email with your order number and we will send you a return label. A: No. We never test on animals. A: Animal testing is an issue that we have considered deeply in our mission statement and business practices. Steer clear of jargon: One reason that FAQs work well is because they match what users are already thinking or asking. Narwhals are unique, smart, and love to swim, just like us.

Share on facebook. Share on twitter. Share on email. Share on print. What is the purpose of FAQs on your website? What questions belong on an FAQ page? Bring your business online with Jimdo.

Start Now. A good FAQ page gives your customers confidence to make a purchase. This FAQ example page shows how easy it is to design one with Jimdo. Both your page and individual FAQs need some consideration on how you structure them and make a lot of varied content accessible for the user and search engines alike. At the individual FAQ level, consider expandable onclick text to keep answers clean, and easy to use. At the page structure level, take time to prioritize content based on value and demand, plus technical optimization areas such as the use of schema, page speed, and mobile-friendliness.

Make sure that you are testing page changes and iteratively improving everything from headings and clickable page elements, through to new data-led content additions and call to actions. The most successful FAQ pages often stem from a deeper understanding of the people they are intended to help. The best people to help with this are the front line staff who are actively engaged with your audience on a daily basis and have a true understanding of how online and offline FAQs can support and enrich your problem-solving offering.

SEJ » Digital Experience. The FAQ page is one of the best ways to help people visiting your site. An FAQ page is one of the simplest ways to improve your site and help site visitors and users. Category Content Marketing Digital Experience.